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The industry leader in jigging minnows is transforming the ordinary to offer a bait so revolutionary you won’t believe it until you see it. The brand-new Acme Hyper Hammer redefines innovation to bring you a bait loaded with fish-catching features. The Hyper Hammer gets its name from a sliding brass hammer ball that runs horizontally through the middle of the body. Coupled with our patented glass rattle eye, the Hyper Hammer produces high-frequency sonic vibrations when ripped off the bottom. It doesn’t stop there. Hyper Hammer’s patented tail design is finely engineered with soft silicone that won’t shatter or break like its competitors when met with hard bottom contact or aggressive fish strikes. Additionally, the silicone tail is 360 degree tunable to allow the angler to fish two different tail positions that generate unique actions. Tails can be easily slid off and replaced, offering full-colour customization to the angler.