This holiday season, give the gift of comfort and warmth with Merino wool baselayers by Smartwool®. Temperature-regulating, odour-resistant, and completely sustainable, Merino wool is the perfect gift to help your loved ones roam a little farther this winter.
SPOTLIGHT
Seize the Snow Day
Smartwool’s baselayer collection so comfortable. It’s the first thing you’ll want to put on, and the last thing you’ll want to take off. It's the most essential piece of apparel for everywhere you’re headed.
Defeat Cold Feet
Begin every day with a foundation of high-quality Merino wool socks. Wrapping your feet in breathable, washable wool socks is the first step in preparing for whatever adventure the day brings (even if it’s just a trip to the corner coffee shop).
SHOP SMARTWOOL®
Baselayers are final sale.
The Smartwool® Story
The Smartwool® community is a collection of people who believe that time outside is valuable, restorative, and essential for everyone. When they started making socks back in 1994, the founders simply wanted to be able to ski longer without getting cold toes.
That’s when they discovered the benefits of Merino wool as a performance fabric. It was soft (softer than any wool they had ever felt), moisture-wicking, thermoregulating (warm when it’s cold, and cool when it’s warm), sustainable, and odour-neutralizing—helping to keep feet dry, comfortable, and warm for longer than the synthetic socks they were wearing at the time. It worked so well, in fact, that they use it in almost every single item we make.
Smartwool® was the first outdoor company to make performance Merino wool ski socks—revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet.
The Smartwool® brand was built on the desire to be comfortable on outdoor adventures and exists to enable your every adventure, whether it’s taking your dog for a walk on a chilly morning or summiting an unclimbed peak in the Himalayas.
