WINNIPEG (May 17, 2016) – Cabela’s Canada announced today plans to celebrate the official grand opening of its new Abbotsford, B.C., store on Thursday, June 23, with a unique ribbon-cutting ceremony followed by a weekend-long celebration featuring giveaways, family activities, guest appearances and more.
The ribbon-cutting ceremony, hosted by Cabela's executives and special guests, will begin at 9:45 a.m. and conclude with the grand-opening ribbon being cut by an arrow shot from a bow by Cabela’s Ambassador, Steve Ecklund. Doors will open for business at 10 a.m.
Opening day will kick off an exciting weekend-long celebration highlighted by special appearances, family events, giveaways and more. A complete schedule of events will be available at www.cabelas.ca/stores when finalized.
The 70,000-square-foot store is located at 1818 McCallum Rd. Upon opening, it will be the second location in British Columbia, joining the Nanaimo store which opened in 2014.
The store is designed to surround customers in an immersive outdoor experience with wood construction, stonework, a large mountain replica, indoor archery range and dozens of museum-quality wildlife displays. It will also include a gun library, firearms counter, conference room, fudge shop, and Bargain Cave.
In addition to the exciting Cabela’s shopping experience and thousands of quality outdoor products, the store’s staff will offer educational seminars and demonstrations throughout the year providing tips and insight on outdoor products and activities. Cabela’s has employed approximately 220 full-time, part-time and seasonal employees to staff the store, most coming from Abbotsford and the surrounding area.
Cabela's Incorporated, the World's Foremost Outfitter® of hunting, fishing and outdoor gear, established Cabela’s Canada in 2007 with a retail store and headquarters for Canadian operations in Winnipeg.
Currently, Cabela’s Canada operates nine stores – Winnipeg; Regina and Saskatoon, Barrie, Ontario; Nanaimo, B.C.; Moncton, New Brunswick; Calgary; and two locations in Edmonton. The company has previously announced plans to open an additional store in Ottawa, Ont. in 2016. Cabela’s continues to explore opportunities in additional markets.
Cabela’s stores offer thousands of products, including hunting, fishing, camping, hiking and boating, as well as clothing and outdoor-themed gifts and furnishings. The company is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.
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