SIDNEY, Neb. (April 7, 2014) – Cabela’s Canada will celebrate the official grand opening of its new Edmonton, Alberta store Thursday, May 22.

A ribbon cutting ceremony, hosted by Cabela's executives and special guests, will begin at 10:45 a.m. and doors will open for business at 11 a.m. Opening day will kick off a weekend-long celebration highlighted by celebrity appearances, family events, giveaways and more.

The 50,000-square-foot store will be located in the Manning Town Centre on Manning Drive in north Edmonton. It will be Cabela’s second store in the Edmonton area, joining the 70,000-square-foot location opened at 6150 Currents Drive NW in 2011.

The building’s exterior will reflect Cabela’s popular store model with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store’s interior as they approach the building.

The inside will feature the company’s next-generation layout designed to surround customers in an outdoor experience, including museum-quality wildlife displays and a large mountain replica. In addition to thousands of quality outdoor products, the store also will feature an indoor archery range and archery tech room, Bargain Cave and Fudge Shop.

It is expected to employ approximately 150 full-time and part-time employees, most coming from Edmonton and the surrounding area.

Currently, Cabela’s operates 52 stores across North America with plans to open an additional 22 over the next two years, including a Barrie, Ontario location this summer; a Nanaimo, British Columbia store this fall; and a Moncton, New Brunswick location in 2015.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.